Comparison

RetailReach vs Faire

Faire is a marketplace where retailers browse and discover brands. RetailReach does the opposite: we find specific retailers, reach out, and qualify them for you. Different approaches, different tradeoffs.

Side by side

	RetailReach	Faire
What it is	Managed retailer acquisition service	Wholesale marketplace
How it works	We research, outreach, and qualify buyers on your behalf	You list products; retailers browse and place orders
Target retailers	Hand-picked by you during onboarding	Self-serve discovery by retailers
Time to first conversations	Qualified wholesale leads within days; ongoing programs typically generate 5–10 per week	Varies; depends on marketplace visibility and category
Buyer outreach	Managed — we write and send outreach emails	None — buyers come to you
Pricing	Risk-free pilot, then monthly retainer	Free to list; Faire takes 15% of marketplace orders plus $10 on each new retailer's first order
Best for	Brands that want a done-for-you wholesale pipeline	Brands that want to list products and wait for buyers
Commitment	No long-term contract; pilot is risk-free	No contract; pay per order

When Faire makes sense

Faire works when your brand is already established enough that buyers will find it. You need solid product photography, a complete listing, and time to manage the marketplace. The upside: no outbound outreach. The downside: you are waiting to be discovered.

In crowded categories, getting found is the hard part. Faire helps with fulfillment logistics in some categories, and the commission-only model means no upfront cost. But if you are not showing up in search, the commission model does not matter much.

When RetailReach makes more sense

RetailReach is built for brands that know which retailers they want and need someone to do the outreach. If you have identified 50–200 target stores but lack the time or expertise to research buyers, write outreach emails, and follow up, we handle all of it.

We manage the full pipeline — from retailer research and buyer identification through outreach, follow-up, and connecting you when a buyer shows interest. You approve the target list. We do the rest.