Retailer acquisition for established consumer brands
Build a predictable pipeline of qualified retailer opportunities.
RetailReach runs fully managed retailer outreach for CPG brands across the United States and Canada, from retailer research and buyer outreach to qualified sample requests and wholesale pipeline.
6-10 sample requests/week
Fat and Weird Cookie
2-3 orders/week
Fat and Weird Cookie
25+ leads/week
Store Supply Warehouse
Sample requests delivered
6-10
per week for Fat and Weird Cookie
Trusted by established CPG brands
Food & Beverage
Business Supplies
Pet Products
Fashion & Accessories
Coffee & Beverages
Food & Beverage
Food & Beverage
Why retail expansion feels unpredictable
Most established CPG brands have product-market fit. What they lack is a predictable system for finding and reaching the right retailers.
Waiting to be discovered
Relying on Faire or inbound retailer interest isn't a strategy.
Trade show dependence
Expensive booths, unpredictable follow-through, and slow ROI.
No time to prospect
Your sales team is focused on closing, not research and outreach.
Strong DTC, weak B2B
Ecommerce is thriving, but wholesale acquisition is inconsistent.
Distributor reliance
Giving up margin and control without building direct relationships.
Lists without conversations
You have retailer names, but they're not turning into conversations.
Turn retail expansion into a predictable acquisition channel
From initial research to repeat wholesale accounts, RetailReach manages the entire retailer acquisition process.
Identify high-fit retailers
We research and target stores that match your ideal customer profile.
Reach the relevant buyer
We find decision-makers at each location and initiate professional outreach.
Generate written sample requests
Qualified retailers request samples—not just vague expressions of interest.
Send samples
You fulfill sample requests to interested, verified retailers.
Follow up and convert
Turn sample requests into first orders, then into repeat wholesale accounts.
Build repeat accounts
Develop lasting wholesale relationships that drive predictable revenue.
Qualified sample requests from real retailers
These are actual written requests from qualified retailers, not vague expressions of interest.
Note: Personal information redacted for privacy. Replace placeholders with actual screenshots as they become available.
How managed retailer acquisition works
RetailReach handles research, outreach, and qualification. You handle sample fulfillment and closing. Together, we build your wholesale pipeline.
Retail ICP Definition
We define your ideal retailer profile together: target geographies, store types, price points, and exclusions.
Retailer & Buyer Research
We research and identify high-fit retailers, then find the relevant decision-makers at each location.
Campaign Strategy
We craft outreach messaging that resonates with your target retailers and positions your brand effectively.
Outreach & Follow-ups
We run professional, personalized outreach campaigns with strategic follow-up sequences.
Response Qualification
We qualify responses and identify genuine sample requests from retailers matching your ICP.
Sample Request Handoff
You receive qualified sample requests with retailer details, contact information, and shipping addresses.
Sample Fulfillment
You ship product samples to the qualified retailers who have requested them.
Follow-up & Conversion
Depending on your service tier, we either follow up on your behalf or support your team in converting sample requests into orders.
Pipeline Reporting
You receive regular reports on opportunities generated, responses qualified, and sample requests delivered.
Client results
See how CPG brands are building predictable retail pipelines with managed retailer acquisition.
Fat and Weird Cookie
Food & Beverage
Fat and Weird Cookie: 6-10 Weekly Sample Requests to 2-3 Weekly Orders
Fat and Weird Cookie generates 6-10 sample requests per week and converts 2-3 into wholesale orders through managed retailer outreach.
Store Supply Warehouse
Business Supplies
Store Supply Warehouse: 25+ Weekly Leads Through Programmatic Retailer Outreach
Store Supply Warehouse generates more than 25 solid leads per week requesting samples through structured, programmatic retailer outreach managed by RetailReach.
Love Groomers
Pet Products
Love Groomers: Consistent Sample Requests Through Structured Campaign Execution
Love Groomers achieves consistent sample requests and qualified leads through structured, programmatic retailer outreach managed by RetailReach.
Hear from brands building retail pipelines
CPG founders and sales leaders on their experience with managed retailer acquisition.
Fat and Weird Cookie
Christian Parks, President
"The campaign kept our sales team's pipeline full. We evaluated about 15 to 20 similar providers before choosing this team."
- Six to ten sample requests per week
- Two to three new wholesale orders per week
- Conversations with boutiques, coffee shops, and hotels
Store Supply Warehouse
Eric Kappell, COO
"Easy onboarding and a structured, programmatic campaign. We're seeing more than 25 solid leads per week requesting samples."
- More than 25 weekly leads requesting samples
- Thousands of new customers and leads accessed
- Easy onboarding and working relationship
Love Groomers
Eric Kappell, COO
"Commit at least 90 days for the broader managed program. The structured approach really works."
- Consistent sample requests
- Programmatic campaign execution
RetailReach is for established consumer brands
We work with CPG brands that have proven product-market fit and want to build predictable retail expansion.
Strong-fit criteria
Established revenue
$500,000+ in annual revenue
Physical product
Retail-ready CPG or consumer product
Wholesale economics
Average order value of $200 or more
Sample capability
Ability and willingness to ship product samples
Fulfillment capacity
Operational ability to fulfill new wholesale orders
North America focus
Target retailers in United States or Canada
Not a fit
Pre-revenue brands
Companies without established sales traction
Unable to ship samples
Sample fulfillment is required for retailer qualification
Poor wholesale economics
Products without viable retail margins
Guaranteed purchase orders
We generate opportunities, not guaranteed revenue
Outreach as replacement
Outreach alone cannot replace product quality, fulfillment, or sales follow-up
See what a managed retailer acquisition campaign can create in 10 days
We define your retailer ICP, identify relevant stores and buyers, run the outreach, and deliver written sample requests from qualified retailers.
10-calendar-day campaign
Fully managed retailer outreach with custom targeting
Qualified sample requests
Written requests from retailers matching your ICP
$750 fully refundable
Full refund if fewer than 5 qualified requests
Credit toward continued service
$750 credited if you continue with managed service
If fewer than 5 qualified sample requests are delivered during the 10 calendar days, the $750 trial payment is fully refundable.
Frequently asked questions
Answers to common questions about the RetailReach pilot and managed service.
A qualified sample request is a written request from a retailer that matches your ideal customer profile and asks to receive product samples. Each request must include: a retailer matching your targeting criteria, a written request for samples, a point of contact name, a phone number, and a shipping address.
After qualification and onboarding, we define your targeting criteria, research and identify retailers, run managed outreach for 10 calendar days, qualify responses, and deliver written sample requests from qualified retailers.
The 10-calendar-day period starts after onboarding is complete and targeting criteria are finalized. This is when active outreach begins.
Yes. If fewer than five qualified sample requests are delivered during the 10-day campaign, the $750 trial payment is fully refundable.
You ship the product samples to qualified retailers. RetailReach delivers the requests with retailer details and shipping addresses.
Depending on your service tier, either RetailReach follows up on your behalf or you handle follow-up. The objective is converting sample requests into first orders and repeat accounts.
No. We guarantee qualified sample requests delivered. Converting those requests into orders and revenue requires product quality, effective fulfillment, and appropriate sales follow-up.
Primary categories include food, beverage, snacks, coffee, wellness, beauty, cosmetics, personal care, pet products, and home products. Fashion and other physical products are considered case-by-case.
United States and Canada. Target retailers must be in North America.
Retailer ICP definition, retailer and buyer research, campaign strategy, professional outreach and follow-ups, response qualification, sample-request delivery, and pipeline reporting.
A wholesale page on your website helps but is not required. Retailers can request samples through email outreach.
You may continue into the fully managed service (with your $750 trial payment credited) or walk away with every opportunity generated.
Yes, on a case-by-case basis. The core requirements (revenue, wholesale economics, sample capacity, North America focus) still apply.
Typically within 7-14 days after qualification and onboarding are complete, depending on targeting complexity.
Stop waiting to be discovered by the right retailers
Build a predictable pipeline of qualified retailer opportunities with fully managed outreach.