Nab Leather · Fashion & Accessories
Nab Leather: 239 Qualified Wholesale Requests and $56,800 in opening order pipeline from 65,905 Stores Reached
Nab Leather: 239 Qualified Wholesale Requests from 65,905 stores contacted - approximately $56,800 in expected opening order value and around $153,500 in first-year wholesale pipeline.
About the Company
Nab Leather makes handmade full-grain leather goods and needed to scale wholesale acquisition across the US and Canada.
What Nab Leather Sells
- Handmade full-grain leather goods - belts, wallets, bags, and accessories
Who They Sell To
- Leather goods retailers
- Belt and accessories shops
- Menswear stores
- Gift retailers
- Army surplus stores
- Boutiques in the US and Canada
The Challenge
Nab Leather required:
- Scale wholesale acquisition for handmade leather goods
- Reach leather, menswear, gift, and surplus retail in the US and Canada
- Measurable sample request generation
The Approach
RetailReach created and managed a structured outreach campaign targeting:
- Leather goods retailers and belt and accessories shops
- Menswear stores, gift retailers, army surplus stores, and boutiques (US and Canada)
The campaign focused on personalized messaging with strategic follow-up sequences.
Results
Campaign Performance (20 Weeks)
- 65,905 stores contacted (119,106 emails sent)
- 4,202 replies received, 691 of them positive
- 239 qualified wholesale requests
- Approximately $56,800 in expected opening order value
- Around $153,500 in first-year wholesale pipeline
- 691 positive replies, including a supplier conversation with Scheels ($1.7B, 30+ superstores) and St. Nick’s Knife Factory
Wholesale Pipeline Generated
Leather goods opening assortments typically run about $748, with boutiques buying two to three times a year. Assuming a 30 to 33% conversion rate from qualified lead to wholesale account, the campaign’s 239 qualified leads represent about 76 wholesale accounts.
That makes approximately $56,800 in expected opening order value. And because these buyers typically reorder two to three times a year - roughly $2,020 a year per account - those accounts add up to around $153,500 in first-year wholesale pipeline.
What Contributed to Success
Two-Country Coverage: US and Canadian leather, belt, menswear, gift, and surplus retail Durability Positioning: messaging built on full-grain construction for buyers who resell quality Named-Account Outcomes: Scheels supplier intake and St. Nick’s Knife Factory conversations off cold outreach
Client Responsibilities
- Product sample fulfillment
- Following up on qualified leads
- Closing and onboarding new accounts
Ready to scale your leather goods wholesale channel?
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