Love Groomers: 150+ Qualified Sample Requests in 8 Weeks

Client Background

Love Groomers sells professional and home-use dog grooming products. The brand needed a systematic way to reach retailers and build consistent wholesale pipeline.

The Challenge

The company required:

• Systematic retailer outreach beyond existing channels
• Programmatic campaign execution
• Easy campaign management
• Consistent lead flow

The Approach

RetailReach implemented a structured campaign with:

• Programmatic execution
• Easy onboarding and management
• Strategic follow-up sequences
• Performance optimization

Results

Campaign Performance (8 Weeks)

• 18,560 stores contacted across pet grooming salons and related retailers
• 281 positive replies from interested retailers
• 150+ qualified sample requests generated
• Best week: 152 positive replies in week 5
• Best sample week: 57 sample requests in week 6

Campaign Impact

• Consistent flow of qualified leads
• High response rate from targeted pet grooming businesses
• Strong pipeline for wholesale expansion
• Proven results in pet products category

Client Testimonial

“Commit at least 90 days for the broader managed program. The structured approach really works.”

— Eric Cappell, COO

What Contributed to Success

• Structured Execution: Programmatic, repeatable process
• 90-Day Commitment: Full optimization cycle
• Easy Management: Smooth campaign administration
• Strategic Follow-up: Consistent engagement

Client Responsibilities

• Sample fulfillment
• Lead follow-up and conversion
• Campaign feedback

Timeline

90-day recommended commitment for full optimization and results.

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Ready to build a consistent flow of qualified wholesale leads?

Apply for the Pilot