Love Groomers · Pet Products
Love Groomers: 150 Qualified Sample Requests and $10,800 in opening order pipeline from 18,560 Pet Grooming Businesses Reached
Love Groomers: 150 Qualified Sample Requests from 18,560 pet grooming businesses contacted - roughly $10,800 in expected opening order value and approximately $119,300 in first-year wholesale pipeline.
About the Company
Love Groomers makes professional and home-use dog grooming products and needed a systematic way to reach grooming salons.
What Love Groomers Sells
- Professional-grade dog grooming products
- Home-use grooming products
Who They Sell To
- Pet grooming salons
- Pet retailers
The Challenge
Love Groomers required:
- A systematic approach to reach pet grooming salons
- Outreach that spoke to professional groomers, not pet owners
- Measurable sample request generation
The Approach
RetailReach created and managed a structured outreach campaign targeting:
- Pet grooming salons
- Pet retailers stocking grooming supplies
The campaign focused on personalized messaging with strategic follow-up sequences.
Results
Campaign Performance (8 Weeks)
- 18,560 pet grooming businesses contacted (19,143 emails sent)
- 714 replies received, 281 of them positive
- 150 qualified sample requests
- Roughly $10,800 in expected opening order value
- Approximately $119,300 in first-year wholesale pipeline
- 281 positive replies from independent grooming businesses
Wholesale Pipeline Generated
Professional grooming supply orders typically run about $226, with salons restocking roughly monthly. Assuming a 30 to 33% conversion rate from qualified lead to wholesale account, the campaign’s 150 qualified leads represent about 48 wholesale accounts.
That makes roughly $10,800 in expected opening order value. And because these buyers typically reorder about eleven times a year - roughly $2,486 a year per account - those accounts add up to approximately $119,300 in first-year wholesale pipeline.
What Contributed to Success
Professional Buyer Targeting: grooming salons that buy in volume and reorder Programmatic Execution: structured outreach that was easy for the client to manage Follow-Up Sequences: consistent engagement converted interest to requests
Client Responsibilities
- Product sample fulfillment
- Following up on qualified leads
- Closing and onboarding new accounts
Ready to reach professional buyers for your pet products?
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