Fat and Weird Cookie · Food & Beverage
Fat and Weird Cookie: 6-10 Weekly Sample Requests to 2-3 Weekly Orders
Fat and Weird Cookie generates 6-10 sample requests per week and converts 2-3 into wholesale orders through managed retailer outreach.
Client Background
Fat and Weird Cookie began as a direct-to-consumer ecommerce business before expanding into wholesale. Like many CPG brands, they faced the challenge of building a predictable wholesale acquisition system without relying solely on Faire or inbound retailer discovery.
The Challenge
The company had strong product-market fit but needed:
- Consistent pipeline of qualified retailer opportunities
- Outreach beyond passive inbound channels
- A system that didn’t require another internal sales hire
The Approach
RetailReach created and managed a structured wholesale outreach campaign targeting:
- Independent boutiques
- Coffee shops and cafes
- Hotels and hospitality venues
- Other specialty retailers
The campaign focused on professional, personalized outreach with strategic follow-up sequences.
Results
Qualified Sample Requests
- 6-10 sample requests per week from qualified retailers
- Consistent pipeline filling the sales team’s calendar
Conversions and Orders
- 2-3 conversions or new wholesale orders per week
- Predictable revenue from new wholesale accounts
Reach and Connections
- Connections with customers the company may not otherwise have reached
- Coverage across multiple retailer categories
Client Testimonial
“The campaign kept our sales team’s pipeline full. We evaluated about 15 to 20 similar providers before choosing this team. I recommend running a structured campaign long enough to gather data and refine targeting.”
— Christian Parks, President, Fat and Weird Cookie
What Contributed to Success
- Clear ICP Definition: Well-defined ideal retailer profile
- Persistent Outreach: Consistent follow-up sequences
- Multiple Buyer Categories: Diversified across retail channels
- Sales Team Alignment: Pipeline supported existing sales efforts
Client Responsibilities
- Product sample fulfillment
- Following up on qualified leads
- Closing and onboarding new accounts
- Delivering strong product experience
Timeline
Ongoing managed campaign with sustained results over multiple months.
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