Fat and Weird Cookie · Food & Beverage

Fat and Weird Cookie: 6-10 Weekly Sample Requests to 2-3 Weekly Orders

Fat and Weird Cookie generates 6-10 sample requests per week and converts 2-3 into wholesale orders through managed retailer outreach.

Watch Client Testimonial →

Client Background

Fat and Weird Cookie began as a direct-to-consumer ecommerce business before expanding into wholesale. Like many CPG brands, they faced the challenge of building a predictable wholesale acquisition system without relying solely on Faire or inbound retailer discovery.

The Challenge

The company had strong product-market fit but needed:

Consistent pipeline of qualified retailer opportunities
Outreach beyond passive inbound channels
A system that didn’t require another internal sales hire

The Approach

RetailReach created and managed a structured wholesale outreach campaign targeting:

Independent boutiques
Coffee shops and cafes
Hotels and hospitality venues
Other specialty retailers

The campaign focused on professional, personalized outreach with strategic follow-up sequences.

Results

Qualified Sample Requests

6-10 sample requests per week from qualified retailers
Consistent pipeline filling the sales team’s calendar

Conversions and Orders

2-3 conversions or new wholesale orders per week
Predictable revenue from new wholesale accounts

Reach and Connections

Connections with customers the company may not otherwise have reached
Coverage across multiple retailer categories

Client Testimonial

“The campaign kept our sales team’s pipeline full. We evaluated about 15 to 20 similar providers before choosing this team. I recommend running a structured campaign long enough to gather data and refine targeting.”

— Christian Parks, President, Fat and Weird Cookie