Store Supply Warehouse: 25+ Weekly Leads Through Programmatic Retailer Outreach

Client Background

Store Supply Warehouse is a wholesale ecommerce distributor specializing in store supplies and fixtures. The company needed a systematic way to reach new customers and expand beyond their existing lead sources.

The Challenge

The company required:

• Access to customers and leads not already in their database
• A structured, programmatic approach to outreach
• Easy onboarding and campaign management
• Consistent lead flow

The Approach

RetailReach implemented a structured, programmatic outreach campaign with:

• Easy onboarding process
• Clear campaign strategy and execution
• Consistent follow-up sequences
• Performance tracking and reporting

Results

Lead Generation

• 25+ solid leads per week requesting samples
• Thousands of new customers and leads accessed
• Leads the company otherwise may not have reached

Campaign Performance

• Expected response rate delivered
• Sample requests grew as campaign gained momentum
• Easy working relationship throughout

Client Testimonial

“Easy onboarding and a structured, programmatic campaign. We’re seeing more than 25 solid leads per week requesting samples. Commit at least 90 days for the broader managed program—the structured approach really works.”

— Eric Kappell, COO, Store Supply Warehouse

What Contributed to Success

• Programmatic Execution: Consistent, repeatable outreach process
• Easy Onboarding: Smooth campaign setup and launch
• Momentum Building: Results improved as campaign progressed
• Clear Reporting: Transparent performance tracking

Client Responsibilities

• Sample fulfillment for qualified leads
• Lead follow-up and conversion
• Campaign feedback and optimization input

Timeline

Recommended 90-day commitment for full campaign optimization and momentum building.

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