Store Supply Warehouse · Business Supplies
Store Supply Warehouse: 96 Qualified Wholesale Leads and $46,500 in opening order pipeline from 19,451 Stores Reached
Store Supply Warehouse: 96 Qualified Wholesale Leads from 19,451 stores contacted - roughly $46,500 in expected opening order value and around $93,000 in first-year wholesale pipeline.
About the Company
Store Supply Warehouse is a wholesale ecommerce distributor of store supplies and fixtures that needed to reach customers beyond its existing channels.
What Store Supply Warehouse Sells
- Store fixtures and display equipment
- Retail store supplies and operations products
Who They Sell To
- Independent retail store owners
- Retailers opening or restocking stores
The Challenge
Store Supply Warehouse required:
- Access to customers and leads outside existing channels
- A programmatic outreach system that was easy to manage
- Consistent lead flow requesting samples
The Approach
RetailReach created and managed a structured outreach campaign targeting:
- Independent retail store owners
- Retailers across verticals needing fixtures and supplies
The campaign focused on personalized messaging with strategic follow-up sequences.
Results
Campaign Performance (8 Weeks)
- 19,451 stores contacted (24,425 emails sent)
- 560 replies received, 188 of them positive
- 96 qualified wholesale leads
- Roughly $11,900 in expected opening order value
- Around $31,000 in first-year wholesale pipeline
- More than 25 solid leads a week requesting samples at sustained pace
Wholesale Pipeline Generated
Store fixture and supply orders typically run about $1,500 when a retailer outfits or expands a space - shelving, grid and display setups are big-ticket purchases - with retailers reordering two to three times a year. Assuming a 30 to 33% conversion rate from qualified lead to wholesale account, the campaign’s 96 qualified leads represent about 31 wholesale accounts.
That makes roughly $46,500 in expected opening order value. And because these buyers typically reorder two to three times a year - roughly $1,500 a year per account - those accounts add up to around $93,000 in first-year wholesale pipeline.
What Contributed to Success
Store-Owner Targeting: buyers opening or outfitting retail spaces - a purchase-timing signal Programmatic Execution: structured, easy-to-manage campaign volume Momentum Compounding: sample requests grew week over week as the campaign scaled
Client Responsibilities
- Product sample fulfillment
- Following up on qualified leads
- Closing and onboarding new accounts
Ready to reach store owners at scale?
Related case studies
Biscuits by Daddy-O
Specialty Food / Gluten-Free Baking Mixes
Biscuits by Daddy-O: 108 Qualified Sample Requests in 11 Weeks and $41,800 in Wholesale Pipeline selling Gluten-Free Baking Mixes to Specialty Food Retailers
Biscuits by Daddy-O: 108 Qualified Sample Requests in 11 Weeks from 7,925 retailers contacted - roughly $8,500 in expected opening order value and around $41,800 in first-year wholesale pipeline.
Cakes by Denises
Specialty Food / Bakery
Cakes by Denises: 74 Qualified Wholesale Leads and $4,300 in order pipeline from 3,939 Stores in 7 Weeks
Cakes by Denises generated 74 qualified wholesale leads across 7 reported weeks from 3,939 cafes, boutiques, gift shops, and gourmet grocery stores contacted - roughly seven times its 5-10 sample request target, with 51 leads in the final fortnight. At typical bakery wholesale order values, those leads represent about $4,300 in expected opening order value and around $112,000 in first-year wholesale pipeline.
CMJJ Gourmet
Food & Beverage
CMJJ Gourmet: 30-40 Qualified Wholesale Leads a Month and $456,000 in Wholesale Pipeline
CMJJ Gourmet generates 30-40 qualified wholesale leads a month - 239 qualified leads over 30 reported weeks from 60,266 buyers contacted, including buyers at multiple Hilton, Marriott and Four Seasons locations. At typical foodservice order values, those leads represent about $38,000 in expected opening order value and an estimated $456,000 in first-year wholesale pipeline.
Ready to build your retail pipeline?
See what a managed retailer acquisition campaign can create in 7 days.
Launch My Risk Free Campaign Now 5+ qualified wholesale leads in 7 days, or your money back