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CMJJ Gourmet · Food & Beverage

CMJJ Gourmet: 204 Qualified Wholesale Requests From 50,671 Stores Reached

CMJJ Gourmet generated 204 qualified wholesale sample requests after RetailReach contacted 50,671 buyers and produced 283 positive replies across restaurant groups, banquet chefs, F&B directors, convention centers, arenas, hotels, and hospitality channels.

Client Background

CMJJ Gourmet sells wholesale disposable catering supplies, including mini dessert cups, plastic mason jars, aluminum baking cups, takeout containers, eco-friendly tableware, serving trays, and bulk foodservice packaging. The brand needed to scale wholesale acquisition across high-value foodservice and hospitality channels.

The Challenge

The company required:

  • Consistent pipeline of foodservice and hospitality buyers
  • Outreach across multiple high-value channels (restaurant groups, banquet chefs, F&B directors, convention centers, arenas, hotels)
  • A system that didn’t require internal sales hires
  • Measurable results and sample request generation

The Approach

RetailReach created and managed a structured wholesale outreach campaign targeting:

  • Restaurant groups and chains
  • Banquet chefs and F&B directors
  • Convention centers and arenas
  • Hotels and hospitality venues
  • Caterers, bakeries, and event planners
  • Foodservice buyers ordering catering supplies in bulk

The campaign focused on professional, personalized outreach with strategic follow-up sequences.

Results

Campaign Performance (23 Weeks)

  • 50,671 stores contacted across foodservice and hospitality channels
  • 283 positive replies from interested buyers
  • 204 qualified wholesale sample requests generated
  • Best week: 24 positive replies
  • Best sample week: 19 sample requests in a single week

Pipeline Impact

  • Consistent flow of qualified foodservice and hospitality leads
  • Coverage across multiple high-value buyer categories
  • Measurable sample request generation supporting sales efforts

Client Testimonial

The campaign created a steady pipeline of qualified foodservice and hospitality buyers, with measurable results in sample request generation and positive replies from targeted buyer categories.

What Contributed to Success

  • Multi-Channel Targeting: Restaurant groups, banquet chefs, F&B directors, convention centers, arenas, hotels, and hospitality buyers
  • Professional Outreach: Personalized messaging for foodservice and hospitality decision-makers
  • Strategic Follow-up: Consistent engagement sequences
  • Performance Optimization: Continuous refinement based on response data

Client Responsibilities

  • Product sample fulfillment
  • Following up on qualified leads
  • Closing and onboarding new accounts
  • Delivering strong product experience

Timeline

23-week reported campaign with sustained results across multiple foodservice and hospitality channels.

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Real Replies From Retailers

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