FATCO · Health & Wellness
FATCO: 100 Qualified Wholesale Requests From 20,282 Stores Reached
FATCO generated 100 qualified wholesale sample requests after RetailReach contacted 20,282 stores across natural grocers, grocery stores, and boutique retail channels and produced 169 positive replies.
Client Background
FATCO sells tallow-based clean skincare, including face cream, deodorant, lip and skin balms, body care, baby care, and other natural personal care products. The brand needed to build wholesale pipeline across natural grocers, grocery stores, boutiques, and clean beauty retail channels.
The Challenge
The company required:
- Consistent pipeline of natural product retailers
- Outreach across natural grocers, grocery stores, and boutiques
- A system that reached clean beauty and wellness retailers
- Measurable results in sample request generation
The Approach
RetailReach created and managed a structured wholesale outreach campaign targeting:
- Natural grocers and grocery stores
- Boutiques and specialty retailers
- Clean beauty retailers and wellness shops
- Apothecaries and natural product stores
- Retailers carrying natural skincare or ingredient-led personal care products
The campaign focused on professional, personalized outreach with strategic follow-up sequences.
Results
Campaign Performance (12 Weeks)
- 20,282 stores contacted across natural grocers, grocery stores, and boutiques
- 169 positive replies from interested retailers
- 100 qualified wholesale sample requests generated
- Best week: 41 positive replies in a single week
- Best sample week: 22 sample requests in a single week
Pipeline Impact
- Consistent flow of qualified natural product retail leads
- Coverage across multiple natural and clean beauty channels
- Measurable sample request generation supporting sales efforts
Client Testimonial
The campaign created a steady pipeline of qualified natural product retailers, with measurable results in sample request generation and positive replies from targeted retail channels.
What Contributed to Success
- Natural Channel Targeting: Natural grocers, grocery stores, boutiques, clean beauty retailers
- Clean Beauty Focus: Messaging tailored to ingredient-led and natural skincare retailers
- Strategic Follow-up: Consistent engagement sequences
- Performance Optimization: Continuous refinement based on response data
Client Responsibilities
- Product sample fulfillment
- Following up on qualified leads
- Closing and onboarding new accounts
- Delivering strong product experience
Timeline
12-week reported campaign with sustained results across natural grocers, grocery stores, and boutique retail channels.
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