FATCO · Health & Wellness
FATCO: 100 Qualified Wholesale Requests and $10,300 in opening order pipeline from 20,282 Stores Reached
FATCO: 100 Qualified Wholesale Requests from 20,282 stores contacted - approximately $10,300 in expected opening order value and approximately $56,700 in first-year wholesale pipeline.
About the Company
FATCO makes tallow-based clean skincare and needed to build wholesale pipeline across natural retail channels.
What FATCO Sells
- Tallow-based clean skincare
- Tallow-based body care products
Who They Sell To
- Natural grocers
- Grocery stores
- Boutiques and clean beauty retailers
- Wellness shops and apothecaries
The Challenge
FATCO required:
- Wholesale pipeline for tallow-based skincare across natural channels
- Outreach to clean-beauty-friendly retailers
- A system that produced sample requests, not just conversations
The Approach
RetailReach created and managed a structured outreach campaign targeting:
- Natural grocers and grocery stores
- Boutiques, clean beauty retailers, wellness shops, and apothecaries
The campaign focused on personalized messaging with strategic follow-up sequences.
Results
Campaign Performance (12 Weeks)
- 20,282 stores contacted (39,281 emails sent)
- 806 replies received, 169 of them positive
- 100 qualified wholesale requests
- Approximately $10,300 in expected opening order value
- Approximately $56,700 in first-year wholesale pipeline
- 169 positive replies from clean-beauty and natural retail buyers
Wholesale Pipeline Generated
Skincare brands opening into natural grocery and boutique retail typically see opening orders of about $322. Assuming a 30 to 33% conversion rate from qualified lead to wholesale account, the campaign’s 100 qualified leads represent about 32 wholesale accounts.
That makes approximately $10,300 in expected opening order value. And because these buyers typically reorder roughly every eight weeks - roughly $1,771 a year per account - those accounts add up to approximately $56,700 in first-year wholesale pipeline.
What Contributed to Success
Clean-Beauty Channel Targeting: natural grocers and apothecaries whose shoppers already buy tallow and fat-based products Values-Driven Positioning: messaging built on the clean-skincare ingredient story Follow-Up Sequences: structured engagement that moved interest to sample requests
Client Responsibilities
- Product sample fulfillment
- Following up on qualified leads
- Closing and onboarding new accounts
Ready to build your clean-beauty wholesale pipeline?
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