Strong Coffee Company · Coffee & Beverages
Strong Coffee Company: 10 Qualified Wholesale Requests From a 3-Week Pilot
Strong Coffee Company generated 10 qualified wholesale sample requests in a 3-week pilot after RetailReach contacted 1,302 stores across wellness, clinic, grocery, natural food, and health food channels and produced 24 positive replies.
Client Background
Strong Coffee Company sells functional instant coffee, collagen lattes, matcha lattes, coffee with adaptogens, coffee boosters, starter kits, and related performance-focused coffee products. The brand needed to test wholesale demand across wellness, clinic, grocery, natural food, and health food channels.
The Challenge
The company required:
- Testing demand for performance-focused coffee products
- Outreach across wellness-focused retail channels
- Early proof of concept for wholesale expansion
- Measurable results from a short pilot campaign
The Approach
RetailReach tested Strong Coffee Company during a 3-week pilot targeting:
- Salons and spas
- Chiropractors and clinics
- Grocery stores and natural food retailers
- Health food stores and wellness retailers
- Fitness-adjacent retail channels
The pilot focused on professional, personalized outreach to gauge demand and generate early proof of channel interest.
Results
Pilot Performance (3 Weeks)
- 1,302 stores contacted across wellness, clinic, grocery, natural food, and health food channels
- 24 positive replies from interested retailers
- 10 qualified wholesale sample requests generated
- Best week: 15 positive replies in week 2
- Best sample week: 7 sample requests in week 2
Pilot Impact
- Early proof of demand across wellness-focused channels
- Valuable insights into retailer interest
- Foundation for potential campaign expansion
Client Testimonial
The 3-week pilot provided valuable insights into retailer demand and early proof of concept for wholesale expansion across wellness-focused channels.
What Contributed to Success
- Wellness-Focused Targeting: Salons, spas, clinics, natural food, and health food stores
- Performance Coffee Positioning: Messaging tailored to wellness and fitness retailers
- Short Pilot Duration: Efficient testing and learning
- Early Proof of Concept: Measurable demand generation
Client Responsibilities
- Product sample fulfillment
- Following up on qualified leads
- Providing feedback on pilot results
- Evaluating potential for campaign expansion
Timeline
3-week pilot campaign testing demand across wellness, clinic, grocery, natural food, and health food channels.
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