Strong Coffee Company · Coffee & Beverages
Strong Coffee Company: 10 Qualified Wholesale Requests in a 3-Week Pilot and $4,100 in Wholesale Pipeline selling Instant Lattes to Wellness Retailers
Strong Coffee Company: 10 Qualified Wholesale Requests in a 3-Week Pilot from 1,302 stores contacted - about $600 in expected opening order value and around $4,100 in first-year wholesale pipeline.
About the Company
Strong Coffee Company makes functional instant coffee and needed a fast test of wholesale demand across wellness channels.
What Strong Coffee Company Sells
- Functional instant coffee and lattes - collagen lattes, matcha lattes, adaptogen coffee, and coffee boosters
Who They Sell To
- Wellness and clinic channels
- Grocery and natural food stores
- Health food retailers
The Challenge
Strong Coffee Company required:
- A fast test of wholesale demand for functional coffee
- Outreach across wellness, clinic, grocery, natural food, and health food channels
- A measurable short-pilot target
The Approach
RetailReach created and managed a structured outreach campaign targeting:
- Wellness and clinic channels
- Grocery, natural food, and health food retailers
The campaign focused on personalized messaging with strategic follow-up sequences.
Results
Campaign Performance (3-Week Pilot)
- 1,302 stores contacted (2,370 emails sent)
- 36 replies received, 24 of them positive
- 10 qualified wholesale requests
- About $600 in expected opening order value
- Around $4,100 in first-year wholesale pipeline
- Superior Grocers ($956M grocery chain) requested an intro within the first 3 weeks of outreach
Wholesale Pipeline Generated
Instant latte and functional coffee opening orders into wellness retail typically run about $196. Assuming a 30 to 33% conversion rate from qualified lead to wholesale account, the campaign’s 10 qualified leads represent about 3 wholesale accounts.
That makes about $600 in expected opening order value. And because these buyers typically reorder about seven times a year - roughly $1,372 a year per account - those accounts add up to around $4,100 in first-year wholesale pipeline.
What Contributed to Success
Wellness-Channel Test Design: clinics, wellness, and health food retail targeted for a clean demand read Speed to Named Account: Superior Grocers engaged within 3 weeks of launch Short-Pilot Discipline: a 3-week window and clear target made the channel test cheap and decisive
Client Responsibilities
- Product sample fulfillment
- Following up on qualified leads
- Closing and onboarding new accounts
Ready to test wellness retail demand fast?
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