Biscuits by Daddy-O: 50 Qualified Sample Requests in 5 Weeks

Client Background

Biscuits by Daddy-O makes gluten-free baking mixes. The brand came to RetailReach looking for a fast, focused test: a short campaign that could prove retailer demand and produce a handful of qualified sample requests to feed its wholesale pipeline.

The Challenge

The brand needed:

• A pipeline of qualified sample requests within roughly two weeks
• Outreach to retailers that actually stock gluten-free and specialty food products
• A measurable pilot target (at the time): 5-10 qualified sample requests

The Approach

RetailReach created and managed a focused outreach campaign targeting retailers that carry specialty, gluten-free, and better-for-you food products. The campaign used personalized outreach with structured follow-up, sized to deliver a clear read on the channel quickly rather than stretch over months.

Results

Campaign Performance (5 Weeks)

• 3,110 retailers contacted
• 380 replies received
• 156 positive replies — about 41% of all replies
• 50 qualified sample requests generated
• 100% of positive replies converted to sample requests in week one
• Original target of 5-10 sample requests exceeded 5x

What the Numbers Show

In the first week, every single retailer that expressed interest went on to request samples. That end-of-funnel conversion is the signal here: when outreach is targeted at the right kind of retailer, interest turns into pipeline without additional chasing. As weekly volume scaled from 100 to 1,490 prospects contacted, positive replies kept climbing — from 7 in week one to 34 by week five.

No wholesale order had been confirmed at the time of reporting. Sample fulfillment and follow-up remain the next steps in converting these requests into accounts.

What Contributed to Success

• Tight Targeting: Outreach focused on retailers that stock gluten-free and specialty food products
• Message-Market Fit: Copy built around what the retailer’s shoppers actually buy
• Structured Follow-up: Interested retailers moved to sample requests instead of going quiet
• A Clear Target: A defined 5-10 request goal made success measurable from day one

Client Responsibilities

• Product sample fulfillment
• Following up on qualified sample requests
• Closing and onboarding new accounts

Timeline

5 reported weeks from campaign start, exceeding the original sample request target five times over.

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