Biscuits by Daddy-O · Specialty Food / Gluten-Free Baking Mixes
Biscuits by Daddy-O: 108 Qualified Sample Requests in 11 Weeks and $41,800 in Wholesale Pipeline selling Gluten-Free Baking Mixes to Specialty Food Retailers
Biscuits by Daddy-O: 108 Qualified Sample Requests in 11 Weeks from 7,925 retailers contacted - roughly $8,500 in expected opening order value and around $41,800 in first-year wholesale pipeline.
About the Company
Biscuits by Daddy-O makes gluten-free baking mixes and came to RetailReach for a fast, focused test of retailer demand.
What Biscuits by Daddy-O Sells
- Gluten-free baking mixes
- Better-for-you baking products
Who They Sell To
- Specialty food retailers
- Natural and specialty grocery
- Retailers stocking gluten-free and better-for-you products
The Challenge
Biscuits by Daddy-O required:
- A pipeline of qualified sample requests within roughly two weeks
- Outreach to retailers that actually stock gluten-free and specialty food products
- A measurable pilot target (at the time): 5-10 qualified sample requests
The Approach
RetailReach created and managed a structured outreach campaign targeting:
- Specialty and better-for-you food retailers
- Natural and specialty grocery
The campaign focused on personalized messaging with strategic follow-up sequences.
Results
Campaign Performance (11 Weeks)
- 7,925 retailers contacted (11,151 emails sent)
- 710 replies received, 173 of them positive
- 108 qualified sample requests generated - about 40-45 a month overall
- Roughly $8,500 in expected opening order value
- Around $41,800 in first-year wholesale pipeline
- 100% of week-one positive replies converted to sample requests (7 of 7), with the 5-10 target exceeded ten times over
Wholesale Pipeline Generated
Typical specialty food opening orders run about $244, with retailers reordering on the roughly 75-day pantry cycle. Assuming a 30 to 33% conversion rate from qualified lead to wholesale account, the campaign’s 108 qualified leads represent about 35 wholesale accounts.
That makes roughly $8,500 in expected opening order value. And because these buyers typically reorder about five times a year (the 75-day specialty-food pantry cycle) - roughly $1,196 a year per account - those accounts add up to around $41,800 in first-year wholesale pipeline.
Client Testimonial
“Since beginning work with Hyperke a few months ago, we have mailed out 103 sample packages to leads interested in our products and received quite a few interested parties from there requesting our wholesale pricing for orders. We are excited to convert these sample shipments into more wholesale clients in the near future via our relationship with Hyperke!”
What Contributed to Success
Tight Targeting: Retailers that stock gluten-free and specialty food products, not general grocery blasts Week-One Conversion: every interested retailer in week one requested samples - 7 of 7 Structured Follow-Up: interested retailers moved to sample requests instead of going quiet A Clear Target: a defined 5-10 request goal made the 10x result measurable
Client Responsibilities
- Product sample fulfillment
- Following up on qualified sample requests
- Closing and onboarding new accounts
Ready to run a focused pilot for your brand?
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