Spunge · Household Products
Spunge: 69 Qualified Wholesale Leads in Two Weeks and $40,700 in Wholesale Pipeline selling its Lint Remover to Quilt shops
Spunge: 69 Qualified Wholesale Leads in Two Weeks from 2,863 retailers contacted - approximately $7,800 in expected opening order value and around $40,700 in first-year wholesale pipeline.
About the Company
Spunge (spunge.co) makes the Spunge reusable lint and debris remover - a household staple that lifts hair, lint and fibers from fabric, furniture and car interiors - and came to RetailReach to open a wholesale channel with quilt shops and sewing retailers.
What Spunge Sells
- The Spunge reusable lint and debris remover
- Crafted in the USA
Who They Sell To
- Quilt shops
- Sewing retailers
The Challenge
Spunge required:
- Wholesale pipeline from quilt shops and sewing retailers
- A measurable pilot target: 5 qualified wholesale leads
- Fast evidence the channel could produce
The Approach
RetailReach created and managed a structured outreach campaign targeting:
- Quilt shops and sewing retailers
- Personalized messaging built for the quilting trade
The campaign focused on personalized messaging with strategic follow-up sequences.
Results
Campaign Performance (2 Weeks)
- 2,863 retailers contacted (5,297 emails sent)
- 175 replies received, 111 of them positive
- 69 qualified wholesale leads
- Approximately $7,800 in expected opening order value
- Around $40,700 in first-year wholesale pipeline
- 47 leads in week two alone - 13 times the 5-lead target in two weeks
Wholesale Pipeline Generated
Quilt shop opening orders for craft and sewing staples typically run about $356, with shops restocking about five times a year. Assuming a 30 to 33% conversion rate from qualified lead to wholesale account, the campaign’s 69 qualified leads represent about 22 wholesale accounts.
That makes approximately $7,800 in expected opening order value. And because these buyers typically reorder about five times a year - roughly $1,851 a year per account - those accounts add up to around $40,700 in first-year wholesale pipeline.
What Contributed to Success
Quilting-Trade Targeting: quilt shops and sewing retailers that already buy batting and notions by the roll Follow-Up Momentum: week two outproduced week one more than two to one as sequences matured
Client Responsibilities
- Product sample fulfillment
- Following up on qualified wholesale leads
- Closing and onboarding new accounts
Ready to open your wholesale channel?
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