Specialty Baking Ingredients Brand: First Wholesale Order in 10 Days

Client Background

This client makes specialty baking ingredients and is presented here without a name at its request. The brand came to RetailReach for a short pilot with two things to prove: that retailers would request samples, and that the channel could produce real wholesale revenue.

The Challenge

The brand needed:

• A sample request pipeline inside a 10-day pilot
• A defined pilot target (at the time): 5-10 qualified sample requests
• Evidence of actual wholesale revenue, not just replies

The Approach

RetailReach created and managed a 10-day outreach pilot to roughly 10,000 retailers, with personalized messaging and structured follow-up. When the pilot hit its target and produced a first wholesale order, the client renewed, and the campaign continued with weekly reporting across four metrics: leads contacted, replies, positive replies, and sample requests.

Results

Pilot Performance (10 Days)

• ~10,000 retailers contacted
• 7-8 qualified sample requests against a target of 5-10
• $265 first wholesale order generated
• Client renewed after the pilot

Post-Pilot Performance (7 Reported Weeks)

Week ending	Leads contacted	Replies	Positive replies	Sample requests
Jul 17	600	14	0	0
Jul 24	419	46	12	8
Jul 31	284	19	10	6
Aug 7	500	22	8	5
Aug 14	278	27	14	8
Aug 21	287	23	11	7
Aug 28	0	10	6	2
Total	2,368	161	61	36

Note: the Jul 17 week logged zero positives while sequences ramped; from Jul 24 onward positives held between 6 and 14 every week.

What the Numbers Show

The pilot did what a pilot should: hit its target, produce a first wholesale order, and give the client a reason to renew. The post-pilot weeks then showed the pattern that matters for a longer engagement: a steady flow of positive replies and sample requests that the brand’s wholesale partnerships can turn into accounts.

What Contributed to Success

• A Revenue Test, Not a Vanity Test: The pilot was judged on sample requests and an actual wholesale order
• Weekly Reporting: Four clear metrics made performance visible week over week
• Consistent Follow-up: Structured sequences kept positive replies trending up
• Renewal Discipline: The client renewed on evidence, and the campaign continued without restart friction

Client Responsibilities

• Product sample fulfillment
• Following up on qualified sample requests
• Closing and onboarding new accounts, including the first wholesale order

Timeline

10-day pilot, followed by 7 reported weeks ending August 28, with the engagement renewed after the pilot.

---

Ready to test the channel with a pilot?

Apply for the Pilot