Sesh Products · Tobacco & Vape
Sesh Products: 212 Qualified Wholesale Requests and $29,900 in opening order pipeline from 46,843 Stores Reached
Sesh Products: 212 Qualified Wholesale Requests from 46,843 stores contacted - about $29,900 in expected opening order value and approximately $358,200 in first-year wholesale pipeline.
About the Company
Sesh Products makes tobacco-free nicotine pouches and needed to build wholesale pipeline across adult retail channels.
What Sesh Products Sells
- Tobacco-free nicotine pouches in multiple flavors and strengths - mint, wintergreen, mango, cappuccino, clear, raspberry lemon, and variety packs
Who They Sell To
- Tobacco shops and smoke shops
- Vape shops and electronic cigarette retailers
- Liquor stores and wine sellers
- Golf pro shops and adult retail channels
- Regional convenience store chains
The Challenge
Sesh Products required:
- Wholesale pipeline across tobacco, vape, and adult retail channels
- Outreach to retailers licensed to carry nicotine products
- Measurable sample request generation
The Approach
RetailReach created and managed a structured outreach campaign targeting:
- Tobacco shops, smoke shops, and vape retailers
- Liquor stores, wine sellers, golf pro shops, and adult retail channels
- Regional convenience store chains carrying pouch products
The campaign focused on personalized messaging with strategic follow-up sequences.
Results
Campaign Performance (28 Weeks)
- 46,843 stores contacted (88,380 emails sent)
- 1,873 replies received, 292 of them positive
- 212 qualified wholesale requests
- About $29,900 in expected opening order value
- Approximately $358,200 in first-year wholesale pipeline
- Best week: 23 sample requests in a single week
Wholesale Pipeline Generated
Nicotine pouches wholesale at roughly $1.83 a can, and a typical opening order of 240 cans (twelve 20-can sleeves) runs about $439. Assuming a 30 to 33% conversion rate from qualified lead to wholesale account, the campaign’s 212 qualified leads represent about 68 wholesale accounts.
That makes about $29,900 in expected opening order value. And because these buyers typically reorder monthly - roughly $5,268 a year per account - those accounts add up to approximately $358,200 in first-year wholesale pipeline.
What Contributed to Success
Adult-Retail Channel Mix: tobacco, vape, liquor, golf pro shop, and convenience channels in one structured campaign Tobacco-Free Positioning: messaging built for vape and smoke retailers adding pouch categories Consumable Restock Cycle: monthly reorder behavior drives repeat orders from each new account
Client Responsibilities
- Product sample fulfillment
- Following up on qualified leads
- Closing and onboarding new accounts
Ready to build your adult retail wholesale pipeline?
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