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Sesh Products · Tobacco & Vape

Sesh Products: 167 Qualified Wholesale Requests From 34,645 Stores Reached

Sesh Products generated 167 qualified wholesale sample requests after RetailReach contacted 34,645 stores across tobacco shops, smoke and vape shops, liquor stores, wine sellers, golf pro shops, regional convenience store chains, and adult retail channels and produced 237 positive replies.

Client Background

Sesh Products sells tobacco-free nicotine pouches in multiple flavors and strengths, including mint, wintergreen, mango, cappuccino, clear, raspberry lemon, and variety packs. The brand needed to build wholesale pipeline across tobacco shops, smoke and vape shops, liquor stores, and adult retail channels.

The Challenge

The company required:

  • Consistent pipeline of adult retail retailers
  • Outreach across tobacco and vape channels
  • A system that reached liquor stores and convenience retailers
  • Measurable results in sample request generation

The Approach

RetailReach created and managed a structured wholesale outreach campaign targeting:

  • Tobacco shops and smoke shops
  • Vape shops and electronic cigarette retailers
  • Liquor stores and wine sellers
  • Golf pro shops and adult retail channels
  • Regional convenience store chains
  • Retailers carrying tobacco-free nicotine pouch products

The campaign focused on professional, personalized outreach with strategic follow-up sequences.

Results

Campaign Performance (21 Weeks)

  • 34,645 stores contacted across tobacco, vape, and adult retail channels
  • 237 positive replies from interested retailers
  • 167 qualified wholesale sample requests generated
  • Best week: 23 sample requests in a single week
  • Consistent demand across multiple adult retail channels

Pipeline Impact

  • Consistent flow of qualified adult retail leads
  • Coverage across tobacco, vape, and convenience channels
  • Measurable sample request generation supporting sales efforts

Client Testimonial

The campaign created a steady pipeline of qualified adult retail retailers, with measurable results in sample request generation and positive replies from targeted tobacco and vape channels.

What Contributed to Success

  • Adult Retail Targeting: Tobacco shops, vape shops, liquor stores, convenience stores
  • Tobacco-Free Positioning: Messaging focused on tobacco-free nicotine pouch benefits
  • Strategic Follow-up: Consistent engagement sequences
  • Performance Optimization: Continuous refinement based on response data

Client Responsibilities

  • Product sample fulfillment
  • Following up on qualified leads
  • Closing and onboarding new accounts
  • Delivering strong product experience

Timeline

21-week reported campaign with sustained results across tobacco, vape, and adult retail channels.

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Real Replies From Retailers

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