Natural Renewals · Health & Wellness
Natural Renewals: 17 Qualified Wholesale Leads in Two Weeks and $10,400 in Wholesale Pipeline selling Health & Wellness to Wellness retailers
Natural Renewals: 17 Qualified Wholesale Leads in Two Weeks from 3,116 retailers contacted - about $1,100 in expected opening order value and approximately $10,400 in first-year wholesale pipeline.
About the Company
Natural Renewals sells wildcrafted sea moss gel direct-to-consumer and needed to test retail distribution.
What Natural Renewals Sells
- Wildcrafted St. Lucia sea moss gel, prepared with alkaline ionized water
- Infused flavors - strawberry, pineapple, mango and pineapple, ginger and turmeric, black seed oil
Who They Sell To
- Wellness retailers
- Natural grocery
The Challenge
Natural Renewals required:
- Wholesale pipeline from wellness and natural retail buyers
- A measurable pilot target: 5 qualified wholesale leads
- Evidence the retail channel could match its DTC momentum
The Approach
RetailReach created and managed a structured outreach campaign targeting:
- Wellness and natural retail buyers
- Week one sized to ramp deliverability; week two to convert
The campaign focused on personalized messaging with strategic follow-up sequences.
Results
Campaign Performance (2 Weeks)
- 3,116 retailers contacted (4,243 emails sent)
- 84 replies received, 29 of them positive
- 17 qualified wholesale leads
- About $1,100 in expected opening order value
- Approximately $10,400 in first-year wholesale pipeline
- All 17 leads landed in week two as follow-up sequences matured - 3 times the 5-lead target
Wholesale Pipeline Generated
Sea moss gel and wellness consumable opening orders typically run about $214, with retailers restocking roughly monthly. Assuming a 30 to 33% conversion rate from qualified lead to wholesale account, the campaign’s 17 qualified leads represent about 5 wholesale accounts.
That makes about $1,100 in expected opening order value. And because these buyers typically reorder roughly monthly - roughly $2,076 a year per account - those accounts add up to approximately $10,400 in first-year wholesale pipeline.
What Contributed to Success
Wellness-Retail Fit: retailers whose shoppers already buy gel-based and refrigerated wellness products Week-Two Conversion Wave: interest built in week one and converted once follow-ups ran
Client Responsibilities
- Product sample fulfillment
- Following up on qualified wholesale leads
- Closing and onboarding new accounts
Ready to take your wellness brand into retail?
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