Modern Roots Life · Health & Wellness / Natural Food
Modern Roots Life: 10 Sample Orders in a 10-Day Pilot and $3,600 in Wholesale Pipeline selling Natural Food to Natural Food Retailers
Modern Roots Life: 10 Sample Orders in a 10-Day Pilot from roughly 10,000 retailers contacted in 10 days - about $700 in expected opening order value and around $3,600 in first-year wholesale pipeline.
About the Company
Modern Roots Life makes natural food products and needed to test retailer demand fast, with a pilot built for a quick yes or no.
What Modern Roots Life Sells
- Natural food products
Who They Sell To
- Natural food retailers
- Wellness retail
The Challenge
Modern Roots Life required:
- A fast test of retailer demand for natural food products
- A 10-day pilot with an original target (at the time) of 3-5 qualified sample requests
- A read on the channel before committing to scale
The Approach
RetailReach created and managed a structured outreach campaign targeting:
- Roughly 10,000 natural food and wellness retailers in a 10-day pilot
- Working alongside the brand to resolve a coupon-code and shipping fulfillment issue delaying orders
The campaign focused on personalized messaging with strategic follow-up sequences.
Results
Campaign Performance (10-Day Pilot)
- roughly 10,000 retailers contacted in 10 days
- 33 replies in reported weeks received, 12 positive replies in reported weeks
- 10 qualified sample orders shipped
- About $700 in expected opening order value
- Around $3,600 in first-year wholesale pipeline
- 2 to 3 times its original 3-5 order target, with most orders landing in the final week
Wholesale Pipeline Generated
Natural food opening orders typically run about $242, on the roughly 75-day pantry reorder cycle. Assuming a 30 to 33% conversion rate from qualified lead to wholesale account, the campaign’s 10 qualified leads represent about 3 wholesale accounts.
That makes about $700 in expected opening order value. And because these buyers typically reorder about five times a year - roughly $1,186 a year per account - those accounts add up to around $3,600 in first-year wholesale pipeline.
What Contributed to Success
Fulfillment Fix Collaboration: a coupon-code and shipping issue was found and fixed mid-pilot, unblocking delayed sample orders Final-Week Surge: most sample orders came in after the fix, validating demand Short-Window Design: a 10-day pilot forced a clean verdict fast
Client Responsibilities
- Product sample fulfillment
- Following up on qualified sample requests
- Closing and onboarding new accounts
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