Modern Roots Life · Health & Wellness / Natural Food
Modern Roots Life: 10 Sample Orders Shipped in a 10-Day Pilot
Modern Roots Life closed 10 qualified sample orders in a 10-day pilot, two to three times its original 3-5 request target, from roughly 10,000 retailers contacted. Most sample orders came in the final week, after a coupon-code and shipping fulfillment issue was resolved.
Client Background
Modern Roots Life sells natural food and wellness products. The brand wanted a fast test of the managed outreach channel: a 10-day pilot with a modest pilot target (at the time) of 3-5 qualified sample requests that could justify a longer commitment.
The Challenge
The brand needed:
- Proof of retailer demand inside a 10-day window
- Outreach to natural food and wellness retailers
- A small, verifiable pilot target (at the time): 3-5 qualified sample requests
The Approach
RetailReach created and managed a 10-day outreach pilot targeting roughly 10,000 natural food and wellness retailers, with personalized messaging and structured follow-up.
The pilot also surfaced a fulfillment bottleneck on the brand side. A coupon-code and shipping issue was delaying conversion from interested retailer to shipped sample order. Once that issue was fixed, sample orders came through quickly: most of the pilot’s orders landed in the final 7 days.
Results
Campaign Performance (10-Day Pilot)
- ~10,000 retailers contacted
- 10 qualified sample orders fulfilled and shipped
- 2-3.3x the original 3-5 request target
- Most sample orders arrived in the final 7 days, after the coupon-code and shipping fulfillment issue was resolved
What the Numbers Show
The pilot beat its target two to three times over. Just as important, it exposed where the real constraint was: not retailer interest, but fulfillment. Once the brand’s coupon-code and shipping process worked, interested retailers converted into shipped sample orders within days.
No wholesale order had been confirmed at the time of reporting. Converting shipped samples into first orders is the next step in the pipeline.
What Contributed to Success
- Pilot Discipline: A 10-day window with a defined target kept results unambiguous
- Natural Channel Targeting: Outreach focused on natural food and wellness retailers
- Fulfillment Speed: Fixing the coupon-code and shipping issue unlocked the backlog of interested retailers
- Structured Follow-up: Consistent sequences kept interested retailers engaged while fulfillment was repaired
Client Responsibilities
- Product sample fulfillment and shipping
- Coupon-code setup and redemption handling
- Following up on qualified sample requests
- Closing and onboarding new accounts
Timeline
10-day pilot, with the majority of sample orders shipping in the final week after the fulfillment fix.
Ready to run a pilot of your own?
Related case studies
Biscuits by Daddy-O
Specialty Food / Gluten-Free Baking Mixes
Biscuits by Daddy-O: 50 Qualified Sample Requests in 5 Weeks
Biscuits by Daddy-O generated 50 qualified sample requests in 5 weeks, converting every interested retailer into a sample request in its first week and running well past the original 5-10 request target, from 3,110 retailers contacted.
CMJJ Gourmet
Food & Beverage
CMJJ Gourmet: 204 Qualified Wholesale Requests From 50,671 Stores Reached
CMJJ Gourmet generated 204 qualified wholesale sample requests after RetailReach contacted 50,671 buyers and produced 283 positive replies across restaurant groups, banquet chefs, F&B directors, convention centers, arenas, hotels, and hospitality channels.
Fat and Weird Cookie
Food & Beverage
Fat and Weird Cookie: 6-10 Weekly Sample Requests to 2-3 Weekly Orders
Fat and Weird Cookie generates 6-10 sample requests per week and converts 2-3 into wholesale orders through managed retailer outreach.
Ready to build your retail pipeline?
See what a managed retailer acquisition campaign can create in 7 days.
Launch My Risk Free Campaign Now 5+ qualified wholesale leads in 7 days, or your money back