Frozen Xplosion · Coffee & Beverages
Frozen Xplosion: 91 Sample Orders in 6 Weeks
Frozen Xplosion generated 91 sample orders in 6 weeks of managed outreach, including 52 in the first 2 weeks, after RetailReach contacted 7,473 specialty retailers and coffee shops.
Client Background
Frozen Xplosion sells organic, ethically sourced coffee through whole-bean coffee offerings and subscription clubs, with a focus on lower acidity, fair sourcing, and home coffee consumption. The brand needed to test wholesale demand across specialty grocers, natural food stores, coffee shops, gift retailers, office pantry buyers, and independent food retailers.
The Challenge
The company required:
- Testing demand for ethically sourced, lower acidity coffee
- Outreach across specialty coffee and natural food channels
- Early pipeline generation from target retailers
- Immediate results from week 1 of outreach
The Approach
RetailReach launched Frozen Xplosion in week 1 targeting:
- Specialty grocers and natural food stores
- Coffee shops and cafes
- Gift retailers and specialty stores
- Office pantry buyers and independent food retailers
The campaign focused on professional, personalized outreach to generate immediate results and build early pipeline from coffee-focused retail channels.
Results
6-Week Performance
- 7,473 retailers contacted across coffee and specialty retail channels
- 654 replies received, 142 of them positive
- 91 sample orders generated from qualified retailer inquiries
- 52 of those sample orders landed in the first 2 weeks
- Rapid results: a consistent flow of sample requests from week 1
Early Impact
- Immediate demand from target channels
- Strong foundation for continued outreach
- Valuable insights into retailer interest
- Early pipeline for follow-up and conversion
What Contributed to Success
- Specialty Coffee Targeting: Focused on coffee shops and specialty grocers
- Ethical Sourcing Positioning: Messaging tailored to values-driven retailers
- Lower Acidity Appeal: Highlighted product differentiation for health-conscious retailers
- Immediate Results: 52 sample orders in the first 2 weeks, 91 across 6 weeks
Client Responsibilities
- Product sample fulfillment
- Following up on qualified leads
- Providing feedback on campaign performance
- Evaluating potential for campaign expansion
Timeline
6 reported weeks targeting specialty grocers, natural food stores, coffee shops, and gift retailers, with continued outreach and expansion.
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